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Digital Marketing - Basic Need For Online Business

business promotion

Digital marketing is the promotion of products, brands, ideas and even a person on online platforms. Online platforms include YouTube video, Facebook, Twitter, Pinterest, email, web and mobile.

    Digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones and tablets to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. It can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc. 

Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their Return on Investment (ROI) more accurately compared to other traditional marketing channels.
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